Wall and floor graphics

Start with the surface and how the space is used.

Wall and floor graphics share a design brief, but not necessarily a material or application plan. A wall message, interior mural concept, or floor graphic must relate to the actual surface and activity around it. Describe the location before choosing the shape of the graphic.

Record the surface finish, texture, visible damage, repairs, and any recent painting or other work. If the finish or its history is unknown, mark that as an open question. A photograph can help explain the setting, but it does not establish surface suitability.

Make the site constraints visible

• Surface condition. Identify joints, changes of material, uneven areas, and existing graphics. Preparation, compatibility, and any proposed testing need review against the actual surface rather than an assumption that every wall or floor behaves alike.
• Traffic and access. For floors, describe pedestrian traffic, wheeled equipment, cleaning routines, and areas that cannot be interrupted. For walls, note furniture, fixtures, reach, and access restrictions. Record site-specific safety requirements for separate review.
• Layout and seams. Show the overall image area and obstructions such as doors, outlets, edges, and floor joints. Mark where important words or image details must remain uninterrupted; panel divisions and seam positions require confirmation.

Keep a wall concept and a floor concept as separate items even when they share artwork. State the intended use period and any removal expectations. The brief does not establish adhesion, suitability, or the surface condition after removal.

Bring a surface-by-surface brief

• Location references, dimensions with units, and estimated measurements.
• Surface finish, condition, recent work, and unresolved details.
• Traffic, cleaning, obstacles, access windows, and site restrictions.
• Artwork, proposed seams, intended use period, and requested date.

Keep related pieces coordinated

Use Artwork preparation to connect layouts to measured areas. For a coordinated space or several locations, For business helps track which surface details are shared and which need separate decisions.