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Signs / Graphics / Displays

Posters and mounted displays

The application comes first. Shape the brief around where your piece will go, what it needs to say, and how it will be seen.

Explore the guide
AI-generated concept: mounted graphics illustrating a display presentation.
AI-generated concept imagery. Illustrative applications, not completed client projects.

Define the print and the presentation separately.

A poster for an existing frame and a graphic mounted to a panel may carry the same message but need different specifications. Start by deciding whether you are planning a print-only piece, a mounted presentation, or components for an existing display. Keep anything undecided as a question.

Identify the frame or holder before treating its outside dimensions as the artwork size. Record the intended finished size and the visible area separately, with units. Note any border, overlap, opening, or fixture that may cover part of the graphic.

Explain what the finished display includes

  • Orientation and sides. Identify portrait or landscape placement and which faces will be seen. If the two sides carry different messages, connect each artwork version to its intended face and viewing direction.
  • Substrate and support. Describe the existing holder, proposed backing, and display environment. Material, thickness, attachment, and support remain open specification questions; a mounted graphic should not be assumed freestanding or supplied with hardware.
  • Edges and layers. Note exposed edges, borders, layered elements, and any requested assembly. Separate the graphic from accessories or parts supplied by others so the intended finished piece is clear.

Explain how the display will be handled, moved, or replaced. If several pieces travel together, identify which belong in each set and any packing questions. Handling and assembly arrangements need confirmation alongside the graphic itself.

Bring a layout-by-layout brief

  • Print-only or mounted concept, intended use, and holder details.
  • Finished size, visible area, units, orientation, and visible sides.
  • Quantity per layout, artwork version, and destination or set.
  • Edges, support, assembly, handling questions, and requested date.

Match the artwork to the display

Use Artwork preparation to keep important content within the intended visible area. For several displays or locations, For business helps organize shared layouts and the exceptions for individual fixtures.

Your next piece

Bring the idea.
And the open questions.

Have the format, quantity and intended use nearby. Final specifications, pricing and timing need project review.

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