Decals, stickers and labels

Define the piece, its destination, and its layout.

Decals, stickers, and labels can carry a brand mark, an identification message, or a coordinated set of graphics. The useful starting point is the object or surface where each piece will be applied. A shape that looks right on screen still needs to relate to its finished size and intended use.

Record the application surface and whether it is flat, curved, textured, or flexible. Describe indoor or outdoor exposure, moisture, cleaning, handling, and the intended use period. These details guide a material discussion; they do not establish adhesive suitability or a durability rating.

Separate quantities from designs

• Size and shape. Give finished dimensions with units and distinguish the outside shape from the printed image. Show any border, close edge detail, or cut shape that needs review instead of assuming the artwork edge is the finished edge.
• Layout and count. List quantities for each design, size, and version. If wording or other information changes between pieces, describe the variation. One total quantity does not explain how many different layouts are needed.
• Output format. Describe a preference for individual pieces, sheets, or rolls and how the pieces will be handled or applied. These formats are not interchangeable; availability, layout, spacing, and any application-equipment requirements need confirmation.

Review small type at the intended finished size, including reversed lettering, fine lines, and crowded content. Identify any code or symbol that needs to remain readable. Legibility and functional requirements need their own review rather than relying only on an enlarged screen preview.

Bring a design-by-design brief

• Application surface, exposure, handling, and intended use period.
• Finished dimensions, shape, quantity, and unique layout references.
• Preferred output format and any application-equipment constraints.
• Artwork versions, small-type questions, and requested date.

Keep the intended version clear

Use Artwork preparation to connect artwork to finished dimensions. For another run, Reorder planning helps distinguish unchanged artwork from revised wording, quantities, application, or format.